Your wedding is one of the most memorable days of your life, so it’s only natural to want to share it with the world. Social content and social media offers the perfect platform to share your wedding day and story, building up to it with a broader audience and even going viral with your content. However, with so much content being shared on social media daily, it can take time & hard work to stand out and capture your audience’s attention. In this post, we’ll share some tips and strategies to help you go viral with your wedding story on social media.

  1. Creating a Viral Wedding Story Are You Ready
  2. Start Now! 
  3. Will Anyone Actually Follow Me
  4. Getting Started 
  5. Your Brand & Style 
  6. Personalised hashtags
  7. Choosing Your Platform
  8. Your Options
  9. Learning Your Platform 
  10. Consider your audience
  11. Inclusivity
  12. Creating a story arc 
  13. Planning & Curation 
  14. Share your love and history
  15. Keep it authentic
  16. Share you emotions 
  17. Embrace Humor 
  18. Engage with your audience.
  19. Creating videos
  20. Share behind-the-scenes moments
  21. Involve Friends & Guest 
  22. Engage with other creators 
  23. Partner with vendors 
  24. Collaborate with social media influencers
  25. Share you knowledge 
  26. Focus on details 
  27. Use high-quality photos and videos.
  28. Use trending hashtags and challenges
  29. Create a wedding website
  30. Share your wedding registry
  31. Share you content 
  32. Have fun 
  33. Don’t be afraid 
  34. Live Stream Your Wedding 
  35. Use social media ads
  36. Hire A Wedding Content Creator 
  37. Monetise Your Content
  38. Why stop with “I DO”?
  39. Where has my audience gone
  40. Conclusion

Creating a Viral Wedding Story Are You Ready?

Creating a social media following on any platform will take time. You will need to be willing to post regularly, even when you don’t feel like it, and there are NO guarantees you will ever go viral. It will take a lot of work, a lot of persistence and maybe even just a little bit of luck! If, however, you are willing to put in the work, create good regular content and persist even when you see no new likes or followers, your story wedding might go viral! 

Before we start, however, wedding planning can already be stressful. If you start worrying too much about the success of your social media. How many new followers or likes it can be yet another thing to increase your stress levels. If you ever start to feel stressed, rather than worrying too much about numbers, try to see it as a way to simply document your wedding journey.

Start, Now!  

This is a long article covering plenty of options and things to consider while building your social media following. But the single biggest thing that will stop most people from succeeding is never getting started. 

Many of us have a fantastic talent for procrastination. We might be willing to read endless how-to blog posts, watch youtube videos even spend time learning new skills just so that when we do start, we are perfect. The thing is, we never actually do! 

We convince ourselves we are not quite ready, not yet good enough, or maybe tomorrow will be a better day to start. So if this sounds even remotely familiar, save this post, pick up your phone and record a short video introduction to your camera, then post it! 

Why? Your wedding story will only go viral with content, and creating the first piece is ALWAYS the hardest. You can use this video introduction on Facebook, Instagram or even TikTok; it doesn’t matter. Will it be great? No. Will it go vial? Unlikely. Will you get better? Yes. 

Overcoming our fear of failure is difficult, especially if we feel that we will be seen to fail. This is why creating and publishing your first piece of content is the most significant and challenging step, and the one most people fail to take. However, once you have completed this first piece, the second, third and fourth will always get easier. 

Read the article below to improve and develop your content, but don’t use it as an excuse not to get started.

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Will Anyone Actually Follow Me?

Yes! Over 250 thousand couples say I DO each year in the UK alone. While not everyone will use social media for inspiration and support, a large proportion will and will be looking for people to follow. People will want to follow and share your story if you create good, regular, authentic content.

Remember, it takes time to build an audience, so if your likes and follows don’t explode overnight, don’t worry. 

Getting Started 

According to the 2022 Wed2b Statistics, there are, on average, 275,000 weddings annually in the UK alone. Therefore for your story to stand out and gain a social media following, you will need a plan. For example, who do I want to talk to, how old are they, what platforms do they use, and why are they interested. To start with, you will likely find these questions difficult to answer, but creating your outline early will help. Think about what it is about you and your unique story that will capture someone’s attention; 

  • A budget-busting luxury fairytale wedding 
  • Lots of DIY and small-budget wedding
  • Eloping with just close friends and family 
  • A destination wedding 
  • Festival themed with 100s of guest 
  • A once in a lifetime honeymoon 
  • Pre-wedding health and diet 

Then think about who that story may appeal to and who will want to follow your journey. No matter your story, you will likely find an interested audience as long as you can find a way to connect!  

As you create more and more content, you might need to come back and tweak your target audience based on your actual followers. Don’t worry; this is perfectly normal and will help ensure your content stays relevant. 

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Your Viral Wedding Story Brand & Style 

Once you have an idea of your likely audience and the story you want to tell, you can start thinking about how you want to tell it! 

When we think of brand and style, we often think of business and logos, not something really appropriate to your personal wedding story. However, brand and style go much deeper than the logos, slogans and marketing we instantly think of. Alongside their logos, most brands employ consistencies in colours, posts and even language used in person and across social media. These companies’ branding choices are made consciously to encourage us to spend more money and create comfort and familiarity. 

While we unlikely have the budget or reach of Mcdonalds’ or Starbucks’ marketing departments, we can use similar tools to help build familiarity with our followers. 

Your style wants to be something you can express clearly and authentically but will likely resonate with your audience. Your style will include details such as editing, delivery (serious or humourous), colour pallet, audio and stickers. Do you want your style to feel contemporary or traditional, light and airy or darker and more cinematic? The more you can define your brand style, the easier it will be for followers to instantly spot your content and engage. 

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Of course, you can still play around and try new styles. Early on, trying new styles is an excellent way to see if one works better than another with your growing audience. But be aware of drastically changing your style once you have an established audience. This can alienate followers who have already fallen in love with your style and result in your followers leaving.  

Create a personalised hashtag for your Viral Wedding

Once you have your story and style outlined, creating a personalised wedding hashtag is one of the easiest and most effective ways to keep all your wedding content in one place. Of course, you will need more than your hashtag to go viral. Still, once you have this hashtag, you can use it consistently across all your social media posts and encourage your guests to do the same. Your wedding hashtag should be unique, creative, and easy to remember. 

To create your wedding hashtag, consider incorporating your names, wedding date, or a clever play on words representing your relationship. For example, #JohnAndJaneTieTheKnot or #ForeverJonesWedding. Make sure to do a quick search on social media platforms to ensure your hashtag isn’t already in use.

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Choosing the platform for your Viral Wedding Story

It is easy to feel like you need to post everything, everywhere, to stand a chance of going viral. Unfortunately, this can be especially true early on and before you have any real organic following on social media. So many people give up social media early on after getting few, if any, likes on their posts and seeing no real growth. The thing to understand, however, is that this is totally normal! 

Whenever you create a new platform on social media and start posting content, the algorithm (software) first needs to learn who might find your content interesting. Unfortunately, early on, this is only sometimes accurate; your content is pushed out to the wrong audience, and when the software sees little to no feedback, it stops sharing. As you create more and more content, however, the software starts to learn who is most likely like or comment on one of your posts, and your growth will begin to increase. 

Once you are started, there is no issue with re-posting or repurposing content from one platform to another; early on, choosing one as your primary platform is much easier. Focus on your growth here, and then use other platforms to support your growing story. 

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Your Options 

Today we have more options than ever before when choosing our preferred social media platform. But while there are almost 30 to choose from, we will look at the 4 most popular in the UK, Europe and the USA below. The facts and numbers we used below can be found at the social shepherd.

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Learn Your Platform 

Once you have chosen your primary platform, the one that will fuel your growth, the next step is to learn it! There is a big difference between using an app or platform to consume content and how you use it to create content. 

Search for content from creators posting about their weddings to see what they are doing and what posts are and aren’t working.

Short and to the point usually works best for video content (other than on Youtube), so keep your wedding videos concise and engaging. Focusing on the moments that matter! Learning how to edit content for maximum impact takes time and practice, so don’t worry too much, to begin with.

Learn what tools you have to work with, and don’t be afraid to play. For example, in TikTok, you can use the green screen to create unique backgrounds or use the slow-motion feature to capture those special moments in detail. Experiment with different elements to create videos that are unique and creative.

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Wedding reception at Mansion House Calderstones Park Liverpool

Consider your audience 

Once you have built a picture of your audience and decided which platform you will use, you need to start thinking about what and when you will post. Once you get started, most social media platforms will provide feedback on what post worked well for what group and when your followers are most active. 

To begin with, however, deciding what to post and when can be a little more tricky. There are plenty of expensive platforms and apps available to help you achieve maximum reach. Still, early on, common sense is usually enough. 

For example, if your primary audience could be summed up as; Female 25 – 35. There is a high probability that they will be working 9 – 5. They will likely be commuting 8:30 – 9:00 and 5:00 – 5:30, and they will probably have a break between 12:00 and 1:00 

Posting your content at 10am is far less likely to gain as much reach as posting the same content at 7pm.

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Inclusivity

Weddings are a celebration of love and diversity, so make sure to be inclusive in your post and social media. This means showcasing different cultures, backgrounds, and identities in your content and ensuring everyone feels included.

If you’re unsure where to start, try reaching out to other content creators as well as friends and family and discussing the differences between their wedding planning and yours. 

This type of content works exceptionally well in longer-form videos and podcasts that can be split into teaser reels for Instagram or TikTok.

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Creating a story arc

We have all read a book or seen a film where we get to the end and feel confused or that something needs to be added. Sometimes this is done deliberately, but most of us become invested in a story with a clear beginning, middle and end. This is known as the story arc. 

If you are sharing your wedding journey, the main arc will likely be the engagement (beginning), planning (middle) and wedding or honeymoon (end). But these can then be broken down into multiple smaller story arcs, potentially spanning numerous posts and videos. For example, a “before the wedding” story arc that shows the lead-up to the big day or a “during the wedding” story arc that captures the ceremony and reception. Creating a narrative arc can keep your viewers engaged and increase the chances of your content going viral.

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Social Media Planning & Curation 

After they get started, one of the biggest hurdles new creators face is consistency in delivering content. It can be tempting as soon as you are happy with your latest photo or video to push it out immediately to see the likes rolling in and get that serotonin boost. 

If you post too much immediately and leave long gaps between updates, your audience never knows what to expect and when. Similar to creating a story arc, posting consistently and regularly helps keep your viewers engaged and increases the chances of your content going viral.

The trick is to plan ahead and think about the content you want to create. By planning ahead, you can ensure that your photos and videos capture the essence of your wedding day and resonate with your audience. With Facebook and Instagram, it is possible to schedule your posts using the built-in software for TikTok; this is currently only possible with 3rd party apps such as LATER

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Share your love and history

Social media users love personal and heartfelt content, so consider sharing your love story in a creative and engaging way. This can include creating a video montage of your relationship milestones or sharing your love story in a series of posts. You can also use your wedding hashtag to share throwback photos and memories from your relationship leading up to the big day.

The more personal and authentic you make your content, the more your followers will want to become invested and follow your story. 

Keep it authentic

Following on neatly from above, authenticity is vital when creating engaging social media content. Don’t try to be something you’re not; showcase your unique personality and style in your posts. Share content that feels genuine and authentic to you, and focus on creating content that showcases the joy and love of your wedding day. By being authentic, you can create videos and post that resonate with your audience and make your wedding famous.

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Engage with your audience

Once you start posting wedding content on social media, engaging with your audience and responding to comments and messages is essential. This helps build a loyal following and increases the chances of your content going viral as your followers share and engage with your posts. Respond to comments, ask for feedback, and encourage your audience to share your content with their followers.

Incorporating user-generated content, such as videos and photos from your guests, can be a great way to create engaging and authentic content. Consider asking your followers and guests to submit their content using your wedding hashtag and incorporate it into your photos and videos for a more personal touch.

User engagement can always be both positive and negative. Do not let negative comments get to you; simply delete or block persistent offenders. 

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Create videos

If you haven’t already gathered, video rather than photos is a far more effective method for engaging with your audience than photos alone. Videos can be a fun and memorable way to share your wedding journey on social media. Consider creating a dance or lip-sync video with your bridal party or a funny skit showcasing your personality. You can also create a video montage of your wedding day highlights or share your wedding vows in a video post. Make sure to use your wedding hashtag and tag relevant accounts to increase the visibility of your videos.

TikTok is famous for its viral dance trends, so why not create your own wedding dance routine? This can be a fun and memorable way to get your guests involved and make a viral moment.

Filters and effects that can add a unique and creative touch to your videos. Use them to add a personal touch to your wedding videos and make them stand out. Just keep in mind your original style before you get too carried away! 

Staying up to date with viral trends and challenges can make your content more engaging and shareable. For example, consider incorporating prevalent TikTok challenges or trends into your wedding videos, such as the “Savage Love” dance challenge or the “What I Eat in a Day” trend.

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Share behind-the-scenes moments

Social media users love to see behind-the-scenes moments, so make sure to capture those special moments leading up to the ceremony. This can include getting ready with your bridesmaids, putting on your dress, or even practising your dance moves. Share these moments on social media to give your audience a glimpse into the preparation and excitement leading up to your wedding day.

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Share your knowledge  

It’s often easy to overlook the value of your own knowledge and experience. However, sharing the knowledge and experience your gather through your wedding journey will be invaluable for many of your followers. This can be anything from planning your budget to decorating your venue and everything in between. 

If you plan on doing a dance or creating a unique wedding craft, consider making a tutorial video that shows your followers how to do it. This can be a fun and engaging way to share your wedding preparations with your followers and increase engagement with your content.

Focus on the details

Weddings are full of details, so showcase them in your post. This can include everything from the flowers and decorations to the wedding cake and favours. By focusing on the details, you can create engaging and shareable content highlighting your wedding day’s unique aspects.

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Use high-quality photos and videos.

You don’t need to spend a small fortune on equipment. Yet high-quality photos and videos will really help your wedding content stand out amongst crowded social media content. 

For most social content, the camera you carry with you daily will be perfect. Our mobile phones are light, portable and, because of this, we have them 24/7. The quality of both the photography and video we can now capture with them is fantastic, making them perfect for behind-the-scenes content. 

So how do to improve the quality? 

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Music

Music is a significant part of social media; choosing a popular or trending song for your wedding videos can help them go viral. Also, look for pieces popular on platforms lke TikTok that fit the mood and style of your wedding.

Editing 

Wherever possible, keep your editing style consistent. Your chosen style will form part of your brand that your audience will recognise. Consider using photo and video editing tools to enhance your content. For example, you can use apps like VSCO or Adobe Lightroom to adjust your photos’ brightness, contrast, and colour or video editing software like iMovie, Davinji Resolve or Adobe Premiere Pro to create professional-looking videos.

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Use trending hashtags and challenges

Using trending hashtags and challenges can help increase the visibility of your wedding content on social media. Look for popular hashtags and challenges relevant to your wedding, and incorporate them into your posts. For example, consider creating your version with your bridal party if there’s a trending dance challenge on TikTok. Or, if there’s a trending wedding-related hashtag on Instagram, use it in your posts to increase your visibility.

Create a wedding website

Creating a wedding website can be a great way to share more details about your wedding day and keep your guests informed. You can also use your website to share photos and videos from your wedding day and encourage your guests to share their pictures and videos using your wedding hashtag. Ensure you include your website link in all your social media posts and encourage your followers to visit and share the website.

In conclusion, going viral with your wedding on social media requires creativity, engagement, and authenticity. Using these tips and strategies, you can create engaging content that captures the magic and joy of your special day and share it with a broader audience. Remember to use personalised hashtags, create viral videos, and engage with your audience to make your wedding go viral on social media. Above all, have fun and enjoy the process!

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Share your wedding registry

If you’ve created a wedding registry, consider sharing it on social media to encourage your followers to send you well wishes and gifts. You can create a post highlighting some of the items on your registry or a video showcasing your favourite picks. Make sure to include a link to your registry and encourage your followers to share the post with their own followers.

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Share Your Content 

Sharing your TikTok videos on other social media platforms like Instagram, Twitter, or Facebook can help increase their reach and visibility. Make sure to use your wedding hashtag and encourage your guests to share your videos as well.

Have Fun 

Above all, remember to have fun with your TikTok videos. Weddings are meant to be joyful and celebratory. Sharing that joy with your followers on TikTok can be a great way to make your wedding videos go viral.

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Bride Groom and Bridesmaid having fun at Saddleworth Hotel

Don’t be afraid

Going viral can be a great way to increase the reach and visibility of your wedding videos. Feel free to create unique and attention-grabbing content. If you look at most videos and posts that go viral, they are bold, sometimes shocking and frequently split opinion. If your thoughts and ideas go against traditional thinking, don’t be afraid to share them! 

Live Stream Your Wedding 

If you think back to creating your story arc, if your engagement was the start, your wedding planning the middle, then the celebration is the end. But, on the other hand, if you have spent 12 to 18 months building an engaged, invested audience, they will want to see your story come full circle. 

You have plenty of options for live streaming your wedding, but if possible, choose the option where most of your audience already follows you. Certain apps have a minimum number of followers you need to reach before going live. However, this is not the case with Facebook pages.

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Use social media ads

Social media ads can be a great way to increase the reach of your wedding content and introduce it to new audiences. Most social media platforms offer advertising options that allow you to target specific demographics, interests, and locations. For example, consider creating an ad campaign that targets users who are interested in weddings or who have recently gotten engaged. In addition, you can use your wedding hashtag and incorporate high-quality photos and videos into your ads to make them more engaging.

Hire A Wedding Content Creator 

If you want to avoid being in charge of your social media content on your wedding day, consider hiring a wedding content creator. If this is the first time you have heard this term, don’t worry. But social media weddings are a growing US trend slowly reaching the UK. While currently unique, they will likely become increasingly mainstream over the next few years. A professional wedding content creator will ensure your story is finished to the highest standard, even if you never give your phone a second thought.

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Monetise Your Wedding Content

Monetsing your wedding social content may not be the first thing that springs to mind when you start recording your wedding story. But if you build a large enough community, it is certainly possible. 

Wedding suppliers are always looking to extend their reach and find new ways to talk directly to new couples starting their own wedding journey. Creating collaborations early will help build your audience as you get started. Still, once you have a significant social following, you may find new vendors willing to pay to participate. 

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Marriage budget planning two cute piggy banks as bride and groom

Why stop with “I DO”?

Most people using social media to document their wedding journey will stop sharing content before or shortly after their wedding. This seems obvious. After all, your journey towards getting married has now ended. But you have spent 12 – 18 months building a loyal, engaged, invested group of followers. You have done the hard work and created your first post, video, and maybe even podcast. So why, after all this success, should you stop?

While it is evident that one story arc has come to a close, it doesn’t mean you can’t start another and another. While you do not need to plan another wedding, you can use all your experience and knowledge gained to help others. Use your platform to champion their stories, mentor others on their journey, and continue sharing your experience. 

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Why Has my Audience Suddenly Vanished! 

If your number of followers and likes suddenly drops for no apparent reason, don’t panic! It’s common for social media platforms to roll out updates to their algorithms. Unfortunately, these updates typically take some time to settle in, resulting in your content being pushed out in the wrong direction. 

If you suddenly see your views, likes, and comments drop and you haven’t done anything to upset the platform, don’t panic. Stick to what you have been doing; eventually, things should return to normal. However, if you suddenly try to adapt your content to perform better, while you may see a slight uptick once things settle down again, you will see another drop. 

Unfortunately, we have no control over social media updates. We typically don’t know if and when they will be pushed out. So the best solution is to focus on creating great content; you know what your followers want and ignore the temporary blips and bumps outside our control.

Conclusion

In conclusion, making your wedding TikTok famous is all about creativity, planning, and engagement. Using these tips and strategies, you can create viral videos that capture the magic and joy of your special day and share them with a broader audience. Remember to be authentic, involve your guests, and engage with your audience to make your wedding TikTok famous.

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To help with your wedding planning we have put together a comprehensive 32 step guide taking you every step of the way from picking your venue, to last minute details. Wedding planning, shouldn’t be stressful, and we would love to join you on your journey from saying “Yes” to “I Do”

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